Press Release from LeoVegas;

 

LeoVegas Group Acquires Expekt

LeoVegas Group will be adding yet another name, Expekt, to their extensive portfolio of online gaming and betting brands.

Founded in 1999 and previously owned and operated by BetClic Group, Expekt is historically one of Northern Europe's largest and most well-known sportsbook brands. Once acquired, it will prove to be a monumental asset in expanding LeoVegas Group's position in the mobile sports betting environment. Plans to go live with operations are set for the 19th May, 2021.

Although Expekt is fundamentally a sports betting brand, it offers the Casino and Live Casino products all the same - in fact, it is also well recognized for Poker within Sweden.

What to "Expekt" (pun intended!) going forward?

On the 19th of May, Expekt will be relaunched in Sweden and Finland. This strategy to gather momentum prior to the UEFA Euro 2020 should be noted as an investment in the brand's capability for LeoVegas Group to regain a leading sports betting operator position in 2021.

For Sweden, it will be regulated under the SGA license and will implement a PnP procedure with BankID & Swish. Finland will operate under the MGA license and will also utilise PnP.